Marketing is the process of planning and executing the conception and distribution of services to create exchanges that satisfy organizational objectives. Fund Raising, on the other hand, is an organized activity or an instance of soliciting money or pledges, as for charitable organizations or political campaigns. HRDC has been running its services silently since 1985. But with the subsequent withdrawal of Terres des hommes, it became very important for the organization to locate alternate local avenues for its sustainability. Terre des hommes has been supportive of HRDC's effort in seeking alternate sources of sustainability. In 2004, Tdh allocated a budget for developing and implementing a marketing plan for HRDC. With the orientation class on "Basics Of Marketing", HRDC selected "JNT Associates" as it's Marketing Consultant on November 2004. The position for Marketing Manager was filled later in February 2005. Today, Marketing and Fund Raising Department is under a direct supervision of the Executive Director and is functional in a close association with HRDC's marketing consultant.